deer in the AI headlights?

Do you feel like a

See what truly works

and choose a path that is aligned with your values

WHY CHOOSE YOUR PATH?

AI is everywhere. Or rather, AI dominates many of the narratives we are exposed to on a daily basis. AI and the digital transformation take center stage when discussions turn to streamlining, saving costs, increasing efficiency. Avoiding those discussions is not really an option. Regaining your agency by increasing your AI literacy and investing in your discernment skills to align your decisions with your values is.

If you feel overwhelmed by the push for AI solutions for every problem imaginable, this space is for you.

If you suspect that obsessing over efficiency metrics does injustice to our individual and collective humanity, this space is for you.

If you crave deeper thinking about the consequences all-digital and all-AI tendencies have for individuals and society, this space is for you.

Many of the challenges that come with digital solutions are opportunities to address problems that already existed in the analogue sphere, but that were hard to pinpoint.

The digital revolution is a massive opportunity to make things better. Not by making everything more efficient and everyone busier. But by using its spotlight effect to catalyze meaningful and purposeful change.

ABOUT LAURA KELLER

Hallo, bonjour and welcome!

I am Laura, and the path that brought me to the field of digital ethics is likely as improbable and the same time logical as yours.

I have been in the business of real-time cross-language communication for going on 15 years as a professional conference interpreter. I looked at multilingualism through a cognitive lense when earning my PhD. And I have consulted for policy initiatives for minority languages in the multilingual Swiss system.

From these different perspectives on language and multilingual communication I have learned that

Words – no matter the language – without authentic communicative intent are mostly noise. The signal lies in how words enable actual connections between people.
People – we – crave understanding. Making sense of what is going on around us, what we are a part of, what we are excluded from.
Language is simultaneously under- and overvalued. It is a carrier of meaning, culture, identity, persuasion, but those things cannot be reduced to language.

Sometimes it is hard to tell signal from noise. Sometimes it is difficult to understand what is happening. Overestimating the power of language and underestimating the power of language adds to the confusion.

And all of these things combined make AI solutions so appealing. But I believe that the shortcut promised by the AI-will-save-AND-destroy-us is costly. In terms of our cognitive capacity and our agency.

Wanting to better grasp the value of the human element in what we do, understanding where we stand to lose or gain something by automatizing parts of our workflow – and wanting to make better arguments – led me to digital ethics… and to setting sail to earning an MA to upgrade my skills portfolio.